DAIR - Culture Fashion Show

DAIR CULTURE FASHION SHOW

On Friday, October 9th 2026, DAIR design takes over the iconic Laurenskerk in the heart of Rotterdam for the DAIR CULTURE FASHION SHOW an immersive evening where fashion, personality, creativity and culture come together.

For DAIR, fashion has never simply been about what you wear.

DAIR is more than fashion. DAIR is personality. DAIR is culture.

With its newest collection, DAIR design invites you into the world and culture of the brand. A world built around individuality, diversity, confidence, kindness and the freedom to express exactly who you are.

Culture is often defined by where we come from: our heritage, traditions, music, food and history. But culture is also something we create.

DAIR design's culture is about creating your own traditions.

It is the attitude you carry, the people you surround yourself with and the way you choose to show up in the world.

The new collection translates this philosophy into fashion through different personalities within the DAIR universe. From the bold and rebellious energy of the DAIR BADDIE , to the sophisticated edge of the DAIR STAR, and the extravagant, unapologetic glamour of the DAIR SUPERSTAR.

Different personalities. Different expressions. One culture.

At the heart of it all is a simple belief: our differences should not divide us, they should make our world more interesting.

This event is designed as a complete night out.

When the runway ends, the night is far from over.

Guests are invited to continue the experience at an amazing after party, celebrating together with music, energy and the DAIR spirit.

Throughout the evening, visitors can also discover the DAIR Pop-Up Store, featuring some of the brand’s hottest gems and statement pieces.

Whether you come for the fashion, the party, the people or simply to experience something different, DAIR  invites everyone to become part of the culture.

And this is not the night to play it safe.

THE DRESS CODE: That showstopper outfit you wore before, but deserves a proper comeback!

DAIR is you and me together, welcome to the DAIR CULTURE.